Saturday, November 28, 2009

Emerging artist

This word "emerging" has been used to describe artists with greying hairs, adolescents with pimples, at the extremes. This word has been an excuse to present mediocre artists and add a zero at the end of the price of their productions.

"Emerging" has been misused. Art dealers, gallerists have been implying that the artist has a future when they use this word. Emerging means: nascent, beginning, being born.

So many artists have been introduced by galleries to never reappear, swallowed in the oblivion of time. "Emerging artist" has become another slogan.

Galleries should describe their goals, their missions instead of considering the viewers as fishes they can catch with a word they think is a good bait.
photograph by the author

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