Saturday, September 22, 2012

Marketing Pop

...or Soup.

Andy Warhol can be in your kitchen this Fall with the launch of a limited edition of Campbell tomato soups sold exclusively at Target to commemorate the first paintings of the now famous "Campbell Soups Cans". At the time, the Campbell soup company considered suing the artist...and now promotes the soup, thanks to the artist.

Warhol is everywhere this season, starting at my neighborhood art gallery, Pop is in the air. The gallery offers an interesting exhibition featuring the works of local artists, like Jeffrey Pitt, Sarah Ashley Longshore next to well-known artists like Keith HaringAndy Warhol, Robert Rauschenberg. I could buy a silkscreen of Jane Fonda or Marilyn Monroe. ( respectively 68,000 and 160,000 dollars).
Now what about the market? Confusing.
The Andy Warhol Foundation is getting ready to put more than 350 paintings, 1000 prints, thousands of drawings for auction (flooding the market), in an effort to raise money.

An exhibition just opened at The Metropolitan Museum of Art: "Regarding Warhol Sixty Artists, Fifty Years" explores the impact of Warhol on contemporary art.

photograph by the author

No comments: